GetResponse claims to be the most user-friendly newsletter tool available, offering a wide range of professional features. This is quite a bold claim, especially considering their competitive pricing. The company, based in Poland, has a global presence in 183 countries and boasts a user base of over 350k customers.

While you may have come across individual user reviews of GetResponse online, which are generally positive, they may not provide a comprehensive overview. Our review of GetResponse is based on a systematic approach, drawing on our practical experience and knowledge of numerous simple and advanced marketing automation tools.

In terms of features, GetResponse offers more than most other email marketing services. They provide everything from customizable landing pages to advanced automation and reporting features, leaving little to be desired.

The landing pages, in particular, are worth mentioning as they are part of Conversion Funnel, a unique feature that facilitates lead generation and can even function as an online store for processing payments.

Another noteworthy feature is GetResponse’s marketing automation capabilities. You can set up advanced automated campaigns based on triggers or conditions such as sales or location. While other tools offer automation, few are as powerful and user-friendly as GetResponse. They provide a wide range of detailed templates to help you get started.

On higher-tier plans, you gain access to their webinar feature and an integrated CRM, which are extras not commonly found in email marketing platforms. These additions certainly caught our attention.

With the recent acquisition of Recostream, an AI/ML personalized recommendations technology company, GetResponse now offers AI product recommendations. This means that your website visitors’ behavior, preferences, needs, and habits are analyzed to provide tailored recommendations. It’s a pretty cool addition!

In this GetResponse review article, we will discuss the tool’s pros and cons, key features, and alternative options to consider based on our analysis and customer feedback.

Key Takeaways

GetResponse provides a completely functional forever-free plan and paid plans starting from $10.19/month for 1,000 contacts.

GetResponse’s ‘all-in-one-for-everything’ approach is excellent for small businesses with restricted marketing budgets and offers integrations with numerous popular tools.

However, GetResponse does have a few drawbacks, including limited customization options for split test templates, phone support only available with the MAX2 plan, and a somewhat finicky user interface and drag-and-drop editing when using the landing page and website builder.

GetResponse Summary

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GetResponse Pros and Cons

TL:DR GetResponse is an email marketing solution that provides much more than just email marketing. While it may appear somewhat expensive at first, when you take into account the multitude of additional features and the convenience of having a comprehensive set of marketing automation and e-commerce tools all in one platform, it represents a great value that could be a worthwhile investment for your business.

What Is GetResponse?

GetResponse is an email marketing app that enables you to:

• Create a mailing list and gather data on it
• Send e-newsletters to the subscribers on your list
• Automate your email marketing with ‘autoresponders’
• View and analyze statistics related to your email campaigns, such as open rate, click-through, forwards, etc.

Founded in Poland in 1998, the company initially focused on simplifying the process of sending e-newsletters. However, in recent years, GetResponse has significantly shifted its emphasis. The product now aims to provide a comprehensive e-commerce and online marketing solution, rather than being solely a ‘traditional’ email marketing tool.

As a result, alongside email marketing features, GetResponse now offers additional functionalities, including a website builder, chat features, ecommerce features, webinar hosting, landing pages, and automated sales funnels.

GetResponse Features

GetResponse offers some of the Best marketing features we’ve come across.

The available email marketing tools are remarkably robust and need to be witnessed to be fully appreciated. The advantages include an impressive toolbox with appealing email templates, an exceptional drag-and-drop editor, autoresponder capabilities, user-friendly list management features, and much more.

GetResponse offers multiple inbound marketing automation tools that can establish efficient workflow automations, saving you and your company valuable time and money. The standout feature is the intuitive drag-and-drop workflow builder, which complements your email marketing campaigns.

Moreover, with the platform’s integrated landing page builder, you can effortlessly create visually captivating and top-notch landing pages. These enhance the effectiveness of your email marketing campaigns, enticing promising leads to take desired actions.

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GetResponse Email Marketing Plan

The Email Marketing plan offers a fundamental funnel setup for your business. With this plan, you can create a webpage and unlimited landing pages to attract subscriptions.

The marketing features enable subscriber segmentation based on existing information. You also have access to autoresponders for key moments in the customer journey.

This plan is well-suited for small businesses, solo entrepreneurs, affiliate marketers, and bloggers. It’s ideal for those who don’t require complex automation.

If you choose a two-year contract, the starting price for 1,000 contacts is $11.97 per month. Alternatively, you can opt for a monthly payment of $19 without any commitment.

The cost gradually increases if you need to manage more than 1,000 subscribers, up to 100,000.

GetResponse Marketing Automation Plan

If you want to elevate your email automation features and segmentation, this plan is tailored for you.

With this package, you gain access to triggers and event-based sequences. Using marketing automation tools, you can create automatic email marketing campaigns that deliver customized content based on customers’ preferences and actions, or sort them into different segments.

When a customer clicks on two pieces of content within the same category, it indicates an interest in that specific type of material or product.

By leveraging these interests, it becomes possible to generate an automated workflow that caters specifically to their interests, ensuring they receive only relevant content or offers.

For example, a gym might discover that a customer is interested in swimming and exercise classes, and would refrain from sending them anything about weight training.

This particular package is ideal for B2B and technology-based businesses seeking to nurture leads through more sophisticated and advanced content.

In addition to access to the webinar builder, it includes contact scoring and sales funnels, making it an invaluable asset.

The starting price for 1,000 contacts on a two-year term is $37.17 per month or $59 for month-to-month billing. If your contact list exceeds 1,000, the price will be higher.

Comparison GetResponse pricing with Competitors

If you’re content with using the basic ‘Email Marketing’ plan, you’ll discover that GetResponse is generally more affordable than many of its main competitors, especially if you have a large number of email addresses in your database.

GetResponse offers a competitive starting price. For $19 per month, you can host a database of up to 1,000 email addresses, whereas AWeber charges $25 per month and Campaign Monitor charges $29 per month for a similar service. Mailchimp’s comparable ‘Standard’ plan, with 1,000 contacts, costs $60 per month.

As you move up the pricing tiers, GetResponse consistently remains cheaper than these alternatives.

There are a couple of other important factors to consider regarding competitor pricing:

• Some solutions, like Mailchimp, charge you for hosting both subscribed and unsubscribed contacts, which can become a significant hidden cost. GetResponse only charges for active subscribers.
• By opting to pay upfront for 1 or 2 years, you can enjoy substantial discounts on any GetResponse plan (18% and 30% respectively). These discounts are more generous than those offered by key competing products.

GetResponse stands up well against its competitors in terms of pricing.

GetResponse Key Features

We believe that GetResponse stands out among other email marketing solutions due to its comprehensive range of features, even on the most basic plan.

The platform offers all the essential features you would expect from an email marketing platform, such as list hosting, templates, autoresponders, analytics, and more.

However, as mentioned earlier, GetResponse has recently expanded its feature set, transforming into an all-in-one marketing and e-commerce solution.

Let’s delve into the GetResponse features in greater detail.

Autoresponders

An autoresponder is a series of pre-written emails that are automatically sent to subscribers based on specific triggers or subscriber behavior.

The fundamental autoresponder feature in GetResponse enables you to create emails and schedule email sequences triggered by actions such as a subscriber signing up for a newsletter or opening an email.

Using GetResponse’s autoresponder, you can design a sequence of tailored and personalized emails to nurture leads, foster customer relationships, and enhance conversions.

The software provides a user-friendly interface that simplifies the process of creating visually appealing emails, requiring no coding or design expertise.

Marketing Automation

GetResponse offers an advanced option for automated email sequencing, which goes beyond the standard ‘drip’ autoresponders.

This marketing automation feature is exclusively available in plans labeled as ‘Marketing Automation’ or higher.

Using this feature, you can create automation workflows using a drag-and-drop editing interface. This allows you to create a visual “flowchart” of instructions for GetResponse to follow when a user opens a specific offer or clicks on a particular link.

The automation editor empowers you to customize each template or build your own from scratch by dragging and dropping various conditions into the workflow.

For instance, you can instruct GetResponse on actions to take when a user signs up for a list, clicks on a specific link, visits a landing page, or opens an email.

Email Segmentation

Email segmentation involves dividing an email list into smaller subgroups or segments based on specific criteria, such as demographics, interests, behaviors, or past purchase history.

Implementing effective email segmentation can enhance email engagement and provide a deeper understanding of your audience.

GetResponse provides advanced segmentation features that allow for the creation of intricate marketing strategies based on customer purchases, previous orders, location, tags, and website activity.

These features may not be available or may be limited in many other email marketing platforms.

Contact Management

GetResponse’s email segmentation capabilities are greatly enhanced by its advanced contact management feature.

With just a simple click, you can generate segments based on specific criteria, such as contact type, subscription source, and contact status.

This makes it easy to transfer contacts from one list to another or duplicate them to create a secondary segment.

You have the ability to exclude specific contacts if they have a pending support ticket. This ensures that you don’t send them emails until the matter is resolved.

E-commerce Features

GetResponse offers seamless integration with popular e-commerce platforms like Shopify, Magento, WooCommerce, and PrestaShop.

This integration simplifies the process of adding customers to your email list, ensuring that you can reach the right customers at the right time and gather valuable information about their shopping habits.

Moreover, the promotion codes utilized on these e-commerce platforms can be directly incorporated into the autoresponder using the user-friendly drag-and-drop email builder.

Website Builder Tool

GetResponse enables you to establish a distinctive online presence using a website builder that requires no coding. This website builder is powered by AI.

Simply describe your business and visual preferences, and you will receive personalized website templates tailored to your needs. Alternatively, you have the option to create a custom design from scratch, giving you full control over the look and feel of your website.

Drag-And-Drop Email Builder

GetResponse provides 155 pre-designed templates for you to select from and customize with your own content and logos.

Although this number of templates is relatively smaller compared to some of GetResponse’s competitors, the wide variety and well-designed details make it highly likely that most users will find a template they like.

GetResponse faced challenges with their email builder, which was hard to edit and would often crash unexpectedly. However, it appears that they have addressed these issues, as their new drag-and-drop email builder runs smoothly and offers a much more user-friendly editing experience.

Conversion Funnels

As you progress to higher pricing tiers, you gain access to a wider range of automated sales funnels.

Abandoned Cart

GetResponse offers an “abandoned cart trigger” feature within the ‘E-commerce Marketing plan’.

This feature allows you to segment your contacts who have not completed a purchase and automatically send them a message in order to encourage them to complete their purchase.

SMS Marketing

The ‘Max’ plans are the only ones that provide the ability to send marketing text messages.

Paid Webinars

Access to paid webinars is exclusively available with an ‘E-commerce Marketing’ plan or a higher-tier plan.

Live Webinars

The Live Webinars feature is not included in the ‘Email Marketing’ plan.

For the ‘Marketing Automation’, ‘E-commerce Marketing’, ‘Max’, and ‘Max2’ plans, there are specific attendance limits for Live Webinars. These limits are set at 100, 300, 500, and 1,000 attendees respectively.

Paid Webinars

Access to paid webinars is exclusively available with an ‘E-commerce Marketing’ plan or a higher-tier plan.

Live Webinars

The Live Webinars feature is not included in the ‘Email Marketing’ plan.

For the ‘Marketing Automation’, ‘E-commerce Marketing’, ‘Max’, and ‘Max2’ plans, there are specific attendance limits for Live Webinars. These limits are set at 100, 300, 500, and 1,000 attendees respectively.

A/B Test

An A/B test allows you to split message delivery into two groups in order to compare the effectiveness of different versions.

GetResponse provides you with the capability to easily conduct A/B tests on either the subject line or the message content.

Customizable Landing Page Templates

Creating a straightforward landing page on GetResponse is a straightforward process, as the platform offers a wide range of customizable landing page templates designed for various industries and purposes.

Google Analytics

Integrating Google Analytics tracking links into the GetResponse email list is a simple process.

Reporting Features

GetResponse allows you to access comprehensive data for all the marketing activities you perform within the platform. You can easily monitor daily and monthly average subscription rates, as well as track the growth trends of your contacts and lists. Furthermore, you have the option to export the available reports in PDF, CSV, and XLSX file formats.

Sign Up Forms

GetResponse provides user-friendly form creation tools that can be seamlessly embedded into your blog or website.

You can create attention-grabbing pop-ups and scroll forms to enhance visitor engagement and boost conversion rates. These forms can also be integrated with Facebook and WordPress for added convenience.

24/7 Chat Support

GetResponse primarily offers customer support through their online live chat. They provide 24/7 live chat support for all paid plans.

Phone Support

Phone support is exclusively available on the Max2 plan, which also includes the benefit of a dedicated account manager referred to as a “Customer Experience Manager” by GetResponse.

GetResponse Plans & Pricing

Free: This is a completely free plan that provides full functionality and is available indefinitely. It includes unlimited newsletters, one landing page, Website Builder (creating one website with features like galleries, pop-ups, and forms), signup forms, and the ability to connect your custom domain name.

This plan is a fantastic option for small businesses that are starting out, but it does have some limitations. You can only have up to 500 contacts, and autoresponder and automation features are not included. Furthermore, all your newsletters will bear the GetResponse branding.

GetResponse Alternatives

No thorough GetResponse review would be complete without mentioning some of its alternatives!

Well-known “traditional” email marketing solutions that compete with GetResponse include AWeber, Mailchimp, and Campaign Monitor.

AWeber is likely the most basic tool among the three mentioned above, but it is a reliable and solid offering. Its main advantage over GetResponse is that it provides phone support. You can read our AWeber review here.

With the exception of webinars, Mailchimp offers a similar range of features to GetResponse. Its main advantage is that it integrates more easily with other services. However, Mailchimp tends to be more expensive, and it charges for every contact on your list, even those who have unsubscribed. For a comprehensive comparison between the two tools, check out our GetResponse vs Mailchimp post.

Campaign Monitor is another relatively expensive option, but it boasts attractive templates and a user-friendly interface. You can find more details in our Campaign Monitor review.

Interestingly, many online store builders now include email marketing and other online marketing features in their offerings. For example, Shopify, Squarespace, and Wix provide built-in email marketing tools. Since GetResponse now combines website building and email marketing, these platforms have become alternatives to GetResponse, although they may have less sophisticated email marketing features.

Conclusion

This review of GetResponse demonstrates that this marketing software offers a combination of features and user-friendliness that many other newsletter tools lack.

We found the automated list management, flexible automation workflows, and responsive templates to be particularly valuable.

Although the editor may require some getting used to, there is a mobile app available for iOS and Android that allows users to track, send newsletters, and respond to live chats from anywhere.

With a wide range of powerful features including landing pages and webinars, GetResponse excels in most areas.

For small businesses, GetResponse offers a versatile package that can meet most email marketing needs and contribute effectively to an overall email marketing strategy.

If you are satisfied then you can start your 30-day free trial using this link or by clicking the button below.